WELCOME to the debut of “The Truth Is!”, a blog of reporting and commentary that aims to be informative, thoughtful and provocative. At least initially, the blog will have a strong heartland flavor by virtue of the connection of a number of us to Cowles family journalism. I am former editor of the Des Moines Register’s opinion pages. Another contributor, Michael Gartner, is former editor of the paper; he later served as president of NBC News. Another former Register editor who has agreed to contribute, Geneva Overholser, is director of the University of Southern California’s Annenberg school of journalism. Followers of the blog will have access also to the work of Herbert Strentz of Des Moines, a close Register and other newspaper watcher who once headed Drake University’s journalism school. Bill Leonard, a longtime Register editorial writer, will add insights.

“The Truth Is!” will be supervised by my daughter, Marcia Wolff, a communications lawyer for 20 years with Arnold and Porter (Washington, D.C.). Invaluable technical assistance in assembling and maintaining the blog is provided by my grandsons Julian Cranberg, a college first-year, and Daniel Wolff, a high school senior.

If you detect a whiff of nepotism in this operation, so be it. All of it is strictly a labor of love. —Gil Cranberg

Tuesday, March 12, 2013

Gilbert Cranberg: TIME MAGAZINE’S WONDERFUL PUBLIC SERVICE

My advice: take the time to read Steven Brill’s voluminous article in the March 4 Time, “Bitter Pill: How Outrageous Prices and Egregious Profits Are Destroying Our Health Care.” Time bills it as a Special Report, and it is special – Brill spent seven months on the piece, which is brilliantly reported. The article was intended originally for The New Republic, whose editor should kick himself for letting it get away.

Brill spent gobs of time dissecting hospital bills and individual patient experiences. It is treatise-length, and like a good treatise, is packed with useful information. But Brill knows how to report and the piece grabs the reader and doesn’t let go.
Time editors deserve a world of credit for devoting so much space to a well-worn subject and for giving Brill’s incisive journalism the display it warrants. He shines light in unaccustomed places, such as the outsized profits hospitals make from the over-ordering and overpricing of lab tests.

Brill’s piece is rich with nuggets on how to cut health-care costs. He notes that Medicare could save billions “if it required that no supplemental insurance plan for people with certain income or asset levels could result in their paying less than, say, 10 % of a doctor’s bill until they paid $2,000 or $3,000 out of their pockets in a year.” But he points out that AARP might oppose the step because “it gets royalties from UnitedHealth Care for endorsing United’s supplemental insurance products.” Brill might have added that AARP hides even from its own members how much it pockets from UnitedHealth.
Journalism schools ought to use Brill’s report as an example of how to do investigative journalism. Members of Congress should read it for tips on how to cut health care costs. The article is a must-read for anyone making health-care policy. Above all, consumers should not be put off by the piece’s more than 40 pages. Many of us are just one illness or operation away from financial catastrophe. Time has performed a wonderful public service in turning Steve Brill loose, and in opening its pages wide for his work.

1 comment:

Unknown said...

Was a great article. Got a kick how the Not For Profit hospitals are the ones raking in the most profits.
His mention of 2 dual reality economies was good. One is the world of health care where the profits for providers. drug makers and medical device makers are booming while the economy for everyone else well not so good.