That is not good news.
It is not easy being publisher of a newspaper. It particularly is not easy these days — when the industry is changing dramatically and no one really knows how the economics will play out. The Register doesn’t make its finances public, but it has been laying off workers regularly in recent years, and its circulation has plunged to the lowest levels in nearly 100 years. So either money isn’t pouring in over the transom or else it is being sent out in indefensible amounts to Gannett headquarters in Virginia. Both of those possibilities are bad.
Uncertainty is the only certainty in the newspaper business today. Indeed, it would be foolish to bet that there will be home delivery of the daily Register in five years. And if there is, it would be foolish to assume that there’s anything in it for readers over 45 — the traditional print readers but the upper end of the newspaper’s target demographic, in this aging state, both in print and on its loopy Web site.
So The Register needs all the help it can get. Time will tell if Rick Green set The Register off in the right direction — or the wrong one. But he had all but one of the skills needed to run the place. He understood news. He understood business. He got involved in the community, at least to a degree. And he was relentlessly upbeat, at least in public. An added benefit was that he truly cared about the First Amendment — in seeming contrast to a few of his predecessors — and spent some of his scarce dollars fighting for openness.
But he lacked one thing: He didn’t know the territory.
That’s a huge liability to overcome. (I know. I spent 15 months as editor of the Louisville Courier-Journal, where I felt like I was editing a newspaper with one hand tied behind my back. I didn’t know Mitch McConnell from Willie Shoemaker, though I grew to admire one of them.) An editor and a publisher must have a great knowledge — and a great affection — for their city and state, a knowledge that makes them confident of their facts and an affection that spurs them to comment truthfully about those facts. Good and bad.
It takes a lifetime — a lifetime of insatiable curiosity — to learn at least some of those facts. As for the affection, it’s kind of like falling in love. At some point, it just happens.
Rick Green knew nothing about Iowa when he came here from California to edit the newspaper four years ago; that’s not his fault, it’s the fault of people at corporate headquarters who look at newspaper editors and publishers as fungible goods and move them around like inventory to stock a store whose shelves are bare. But editors are not auto parts, publishers are not bananas. Rick Green is a quick study, and he learned a lot, about as much as you can absorb in four years, and he didn’t commit any awful gaffes.
But the whole time, I suspect, his heart has been in Cincinnati. He was born and raised in Ohio, he graduated from Ohio University, he spent 16 years in the newsroom of the Enquirer — and his eyes sparkle when he talks about his years there. He knows the territory — and he is in love with it. He’ll do a great job in Cincinnati. The paper is lucky the corporate masters didn’t pick someone for Cincinnati who grew up in Vermont, say — or Iowa.
But where does that leave The Register?
Can Gannett find someone who knows what Joy Corning and Jo Ann Zimmerman and Roger Jepsen and Sally Pederson and Terry Branstad have in common? Can it find someone who knows the stories of Jack Trice and Nile Kinnick? Who follows the price of soybeans and knows how many bushels an acre of corn produces in Hamilton County? Who understands the Iowa school-aid formula (well, that’s probably asking too much) and the history of liquor-by-the drink?
As well as someone who can build a rate card and reach those generations who think print is ridiculous and who text each other even when they’re sitting at the same restaurant table? Someone who can wring every dollar out of the budget to make sure the newspaper has the manpower to cover the courts as well as Fifty Shades of Grey and to summarize city council meetings with the same thoroughness it devotes to “Girls” and “The Bachelor?”
And figure out a way to price what editors and publishers increasingly call “the product?”
Good luck in finding that person.
And good luck to Rick Green, who is the right person for Cincinnati.
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