It almost goes without saying that big-time athletics on American campuses is big business. So big that colleges and universities can afford to pay coaches millions of dollars. Blame greedy administrators and alumni, who demand winning records year after year, for turning institutions of higher learning into farm teams for the major leagues.
Blame also the press, which feeds the public’s appetite for winning seasons and sports news generally. The other day, my reasonably responsible local paper devoted nearly three full pages of the sports section to the outcome of “National Signing Day,” the day when athletes sign with the colleges and universities of their choice. The paper reported which athletes decided to go where and which institutions had the best recruiting classes.
Universities do publicize key statistics about the quality of applicants they accept; but if the press reports routinely on the success these institutions have in enrolling the best students I missed it. You can bet that if the press wrote about the recruitment of top students and faculty with the same zeal it shows in reporting about star athletes coming to campus the public would pay attention. It might even demand to know what is being done to beat the bushes to achieve quality in the classroom.
The press ought to campaign for a National Signing Day for talented students and report which schools recruited the most capable classes. The press ought to tally the results and publicize them heavily. Taxpayers who foot the bill for education have an interest in this kind of news, which the press has an obligation to provide.
WELCOME to the debut of “The Truth Is!”, a blog of reporting and commentary that aims to be informative, thoughtful and provocative. At least initially, the blog will have a strong heartland flavor by virtue of the connection of a number of us to Cowles family journalism. I am former editor of the Des Moines Register’s opinion pages. Another contributor, Michael Gartner, is former editor of the paper; he later served as president of NBC News. Another former Register editor who has agreed to contribute, Geneva Overholser, is director of the University of Southern California’s Annenberg school of journalism. Followers of the blog will have access also to the work of Herbert Strentz of Des Moines, a close Register and other newspaper watcher who once headed Drake University’s journalism school. Bill Leonard, a longtime Register editorial writer, will add insights.
“The Truth Is!” will be supervised by my daughter, Marcia Wolff, a communications lawyer for 20 years with Arnold and Porter (Washington, D.C.). Invaluable technical assistance in assembling and maintaining the blog is provided by my grandsons Julian Cranberg, a college first-year, and Daniel Wolff, a high school senior.
If you detect a whiff of nepotism in this operation, so be it. All of it is strictly a labor of love. —Gil Cranberg
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